How to Design Custom Washi Tape That Reflects Your Brands Personality

Are you tired of using plain and generic packaging for your brand’s products? Do you want to add a personal touch that reflects your brand’s personality? Look no further than washi tape! This versatile and colorful tape has become a popular choice for designers and entrepreneurs who want to create unique and visually appealing packaging. How to design custom washi tape that reflects your brand’s personality, making it stand out from the competition.

You can expect to learn about the different aspects of designing custom washi tape, such as collecting inspiration, selecting colors and fonts, creating eye-catching designs, and printing options. 

What is Washi Tape and How Can it Help Your Brand?

If you’re not familiar with washi tape, it’s a decorative masking tape that originated in Japan. It’s made from natural fibers, commonly from the bark of trees such as mulberry, bamboo, or hemp. Unlike traditional masking tape, washi tape is much thinner and more delicate. It comes in a variety of colors and patterns, making it the perfect addition to any DIY project or packaging design. 

But how can this unique material benefit your brand? Custom washi tape can be used to add personality and character to your packaging, making your products stand out from competitors on the shelves. Not only is it an affordable option for adding a special touch to your branding efforts, but it can also be used as a marketing tool since customers are likely to reuse the tape in their own crafting projects. 

Collecting Inspiration and Developing Your Brand’s Personality

To create custom washi tape that truly reflects your brand’s personality, it is important to start collecting inspiration. Take a look at other brands’ custom washi tape designs to get an idea of what works well and what doesn’t. Additionally, look for inspiration from your own brand’s visual identity, including logos, color schemes, and typography.

From there, begin developing your brand’s personality by considering its values and mission statement. Think about the emotions you want to evoke in your customers when they see your custom washi tape design. Do you want it to be playful and fun or sophisticated and elegant? Brainstorm adjectives that describe your brand’s personality, such as trustworthy, innovative, or eco-friendly.

Choosing Colors, Fonts, and Graphic Elements

Designing custom washi tape for your brand, selecting the right colors, fonts, and graphic elements is crucial. Your design should represent your brand’s personality while also being visually appealing to potential customers. Start by considering your brand’s color scheme and choose complementary colors that will make your washi tape stand out. You can also experiment with typography by using different fonts that match the tone of your brand’s messaging. Finally, incorporate graphic elements such as logos or illustrations that will enhance the overall design aesthetic.

It’s important to keep in mind that simplicity can go a long way in creating an eye-catching design. Don’t overload your custom washi tape with too many graphic elements or an overwhelming color palette. Instead, focus on incorporating key branding elements in a cohesive and visually pleasing way. By taking the time to carefully choose the right colors, fonts, and graphic elements for your custom washi tape design, you can create a product that perfectly represents your brand while standing out from competitors.

Tips for Creating an Eye-Catching Design

Creating a unique and eye-catching design is crucial to make your custom washi tape stand out. Here are some tips to consider while designing:

  1. Keep it simple: Don’t overcomplicate the design by adding too many elements. A simple but well-executed design can be more effective.
  2. Use high-quality images: If you’re incorporating images into your design, make sure they are high-quality and not pixelated or blurry when printed.
  3. Consider negative space: Using negative space cleverly can add an element of sophistication and elegance to your design.
  4. Play with color: Use color psychology to evoke emotions and create a mood that aligns with your brand’s personality.
  5. Typography matters: Choose fonts that complement your brand’s personality and ensure they are easy to read when printed on washi tape.

By following these tips, you’ll be able to create a unique and visually appealing design that helps establish a strong brand identity for your business!

Bringing Your Design to Life: Printing Options for Washi Tape

Once you have designed your custom washi tape, it’s time to bring it to life through printing. There are several printing options available for customized washi tape, each with its own set of advantages and disadvantages.

The most common and affordable option is digital printing, which is perfect for small quantities or when you need a quick turnaround time. Digital printing offers high-quality images and vibrant colors, but it does not work well with metallic inks or foil stamping. If you’re looking for a more luxurious finish, consider letterpress printing or hot foil stamping. These methods create an elegant and textured look that can add depth and sophistication to your design but can be more expensive than digital printing.

Ultimately, the decision on which printing method to choose will depend on your budget, timeline, and the desired look of your custom washi tape design. It’s essential to work with a reputable printer who understands the unique requirements of creating custom acrylic keychain and can offer guidance on the best approach.


In conclusion, designing custom washi tape is a fun and creative way to showcase your brand’s personality. By following the steps outlined in this article, you can create a unique and eye-catching design that will set your brand apart from the competition. Remember to take the time to collect inspiration, choose your colors and fonts wisely, and carefully consider your printing options. With these tips in mind, you’ll be well on your way to creating beautiful washi tape that truly reflects your brand’s identity.

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