Search Engine Optimisation (SEO) is an intimidating process that helps websites rank higher in search engines like Google, Yahoo, and Bing. In other words, SEO makes it easier for users to find your website when they search for relevant keywords.
When it comes to best SEO practices, there are so many factors to consider. How do you know what is suitable for your website? Do you want to hire an SEO firm or want to do it on your own? The answer is tricky and depends on your website.
Either way, implementing the right SEO techniques can help your website rank higher in search results so that more people will find it when searching for relevant keywords.
This article will teach you how to implement SEO best practices to market your site effectively and establish a presence online that will drive traffic and sales. There are many different ways to implement SEO best practices on your website. Read on to learn more!
There are numerous ranking factors that search engines take into account, such as SEO vs SEM, SEO vs PPC etc. All of these factors contribute to SEO, which is the process of tailoring your website’s content and elements such that search engines rank it higher in response to relevant search inquiries.
4 Ways to Increase Your Website’s Search Engine Ranking
1. Using HTTPS: Highly Secure Websites
Hypertext Transport Protocol Secure (HTTPS) is an encrypted variant of Hypertext Transfer Protocol (HTTP), the most widely used data transfer protocol on the World Wide Web. It has been a factor in Google’s ranking system since 2014.
By encrypting data sent between the visitor’s browser and the server, HTTPS enhances the security of the pages on your website.
Check the loading bar in your browser to see if your site is already using HTTPS.
The connection is safe if a lock icon appears before the URL.
HTTPS (as opposed to HTTP) websites will have SSL encryption and provide an additional layer of security. Having an HTTPS-encrypted webpage is one of the most crucial factors for your ranking.
2. Improve The Page Loading Time: The Faster, The Better
Since 2010, Google has considered page speed as a ranking factor. According to Google research in 2018, the likelihood of a mobile site user leaving climbs to 123% when the loading time of a webpage rises from 1 second to 10 seconds.
Google suggests that the ideal loading time for any website be 3 seconds. Every second counts when calculating the bounce rate of a website. Your website’s search engine ranking typically suffers when the bounce rate is high.
Several factors influence page loading speed, including a site’s server, page file size, and picture compression.
Here are some tips for enhancing the loading time of your website.
Use a Lightweight and Optimised Theme
Select a well-optimised website theme with a responsive design. Some WordPress themes are too large. They can slow things down. So, if your theme isn’t optimised for speed, consider switching to one that is.
Mage files are large and take a long time to load. When you compress images, the file size decreases, making them load faster. You simply need to find the trade-off between size and level of quality.
Use a CDN
A content delivery network (CDN) is a geographically dispersed group of servers that works together to deliver Internet content quickly. CDN provides photos and other material to your website from servers near your users.
Most websites are hosted on a single server at a location, requiring data to travel significant distances before appearing in your browser. CDNs solve this problem by replicating important resources like photos to a global network of servers, guaranteeing resources are always loaded locally.
Test With a Variety of Page Speed Testing Software
Here are a few auditing tools to help you assess the speed of your website.
Page Speed Web If your site takes a long time to load, use Page Speed Insights to see what can be done quickly to improve performance.
Web Page Test It’s a valuable tool for determining how quickly a site loads on various servers and analysing how quickly each content renders.
3. Publish High-Quality Content
Your website gets penalised by Google for duplicating content. Even substantially modified content can hurt a website’s search engine visibility.
In order to captivate your audience, your site must provide attention-grabbing content. High-quality content attracts more users and traffic and can boost conversion rates. Also, ensure that your writing is simple to read.
Quality content increases user experience, which frequently leads to improved site surfing. Original, valuable content is vital for excellent content on a blog or website, and writing persuasive copy is essential for gaining a foothold on social media and search engines.
Now that you understand why quality content creation is so crucial, you can concentrate on determining the content format and types to focus on. Follow the “secrets” below to produce quality content for your website or blog.
- Consider your readers’ time and effort, and choose topics relevant to their interests.
- Create an engaging Title and Headings.
- Follow Clear Format and Structure.
- Avoid Fluffy Words and use concise language.
- Mention credible sources to establish authority.
- Be faithful to your primary promises.
- Invite readers to engage with the content.
4. Optimise Content for SEO
Successful search engine optimisation includes keyword selection for your content, proper placement of these keywords, on-page SEO, off-page SEO, image optimisation, etc. However, these are just basic steps as SEO is a complex science, and only experts can master its technicalities. The following is a list of the steps in optimising search engine content.
- Keyword research: It is an essential aspect of SEO. There is no purpose in investing time, effort, and money into attempting to rank for irrelevant terms. Target hence a topic with “search traffic potential.”
- Matching search intent: Determine whether individuals are in the buying or learning mode.
- Less Competitive Keywords: Target a subject or set of somewhat less competitive keywords, as large brands dominate highly competitive keywords.
- Utilise Keywords in Three Locations: Title Tag, Heading , and URL
- Create concise, descriptive URLs
- Create Attractive Title Tags and Meta Descriptions
- Optimise Images: Compress Them and Add Alt Text for Image
- Include internal links from other relevant and authoritative websites
- Get effective and quality backlinks.
SEO may be a crucial tool for any business, allowing them to reach a larger audience. While the primary objective of SEO is to achieve a higher ranking, the ultimate goal of any online activity ought to be to give the best possible customer experience.
Although these best practices are an excellent place to start, they are not always sufficient for ranking. There are other important ranking factors to consider, such as SEO vs SEM, SEO vs PPC, as well as additional technical SEO optimisation strategies.
If you’re still struggling to achieve a higher ranking, read our other article, “Technique’s to Improve Your Site’s Ranking.”
We hope this blog has taught you how to boost your SEO ranking. If you like, Legend DigiTech can take complete responsibility for your website’s SEO ranking, freeing you of the burden. Book your consultation on Digital Marketing Agency in Crawley
Which strategy are you eager to implement? Tell us in the comment section!