Social media and Strategies to Improve Content Moderation
The internet is flooded with accounts of how social media has flipped the business game entirely. Until a few years ago, businesses not having social media presence weren’t considered to be committing social suicide. However, now any business that isn’t on the big socials is seriously missing out.
Social media has dominated our lives, but even too much of a good thing can be detrimental. That’s where social media moderation comes in. Before we jump into the many ways you can improve content moderation, let’s get our basics cleared up first.
Content Moderation Definition
The meaning of moderated content is simple; it’s the process of reviewing, screening, filtering and adapting your content according to your business, niche and requirements. Essentially, social media content moderation ensures that your content is in accordance with and aligns with your business goals.
Top 4 Content Moderation Strategies
1. Establishing Policies
Before diving into developing content for your business, it’s important to be aware of all the guidelines and set a comprehensive policy that strictly defines the parameters of your content. This includes removing irrelevant, offensive, hateful, violent and adult content. Doing this will ensure that spam content is not a part of your website content.
2. 24/7 Content Review and Management
There’s no denying that social media never rests. There’s always one thing or the other trending. And almost always, misinformation manages to surface and spread more quickly than the truth. Therefore, as a business owner, it’s imperative that you screen and approve user-generated content to protect your customers’ interests and your brand’s image.
3. Decide Who Can Submit
Have you ever thought about who can submit content on your website? Chances are you haven’t. Today, fake profiles are much more common than legitimate ones, which can often lead to fake reviews on your website, often from individuals who have never even used your products or services. Therefore, you need to be mindful and consider limiting what comments you accept on your website.
4. Fraud Prevention and Detection
An integral part of running a business involves detecting fraudulent comments and activities on your page and immediately nipping them in the bud. A combination of artificial intelligence and human expertise can do just the trick. You can ensure that nothing slips through the cracks by developing in-depth machine-learning models and data sets.
Helpware – Your Very Own Social Media Content Moderator
Social media has become vital in everyone’s lives and doesn’t seem to be going anywhere anytime soon. And unfortunately, fraudulent and malicious content is here to stay as well. Therefore, mitigating these activities requires active participation from business owners.
Leveraging content moderation tools such as Helpware means protecting your brand around the clock from impersonation, fraud and abuse – without doing much yourself! We bring the perfect balance between human expertise and AI to ensure your brand is a safe social space.